Business Objectives

· Global Expansion
Explore untapped markets and demographics to increase revenue streams by introducing the platform to those unfamiliar with Earth.

· Mobile-Centric Approach
Prioritize a mobile-first platform design to ensure seamless accessibility across devices and optimize user experience.

· Curated Earth Highlights
Showcase compelling features and distinctive aspects of Earth to engage and captivate the alien audience.

Customer-Centric Goals

· Inclusive Guidance Tailor the platform to accommodate diverse customers, providing step-by-step guidance for newcomers to web usage while offering a streamlined experience for tech-savvy individuals.

· Accessibility Priority
Ensure the platform's usability for all customers, regardless of abilities or technological familiarity, by implementing accessibility features and intuitive design principles.

· Inspiration
Strive to inspire customers through engaging content such as social media to foster curiosity, and a sense of wonder about Earth's uniqueness.